Data privacy statement

The Berlin Professional School at Berlin School of Economics and Law (HWR Berlin) takes data privacy very seriously, and in terms of data protection orientates itself towards the EU-wide General Data Protection Regulation (GDPR).

The information below explains why HWR Berlin collects which data via its website,, and for what purposes it can be used in each case.

The use of this website is generally possible without entering personal data. If personal data is collected on our pages, this will always be on a voluntary basis, wherever possible. This data will not be passed on to third parties without your explicit permission.

HWR Berlin is responsible for the data processing of this website. They can be contacted as follows:

HWR Berlin
Badensche Straße 52
10825 Berlin

HWR Berlin would be happy to answer your questions about data protection. Please send an E-Mail to: bps-marketing(at)

Data Protection Officer of HWR Berlin
HWR Berlin
Prof. Dr. Hartmut Aden
Badensche Str. 50/51
10825 Berlin

Personal data is information that can be used to identify you. This includes, for example, information such as your name, your postal or IP address (if not anonymised), telephone number and e-mail address. This does not include information that cannot be linked to your identity (e.g. anonymous log files).

Personal data is only collected via the websites of the domain if you have expressly consented or if its collection and use is lawful according to Article 6 GDPR.
As a rule, HWR Berlin does not collect any personal data on its websites. However, such data may be collected in exceptional cases, e.g. when ordering information material using a web form or when subscribing to the newsletter. This content is stored by HWR Berlin solely at your request and to the extent necessary for the respective process. HWR Berlin will only collect data in the above-mentioned exceptional cases after obtaining your express consent. The university undertakes to provide evidence that you have consented to the processing of your personal data upon request.

In general, HWR Berlin only collects personal data via its website for specified, unambiguous and legitimate purposes and does not process this data in a way that is incompatible with these purposes. The collection of such data is limited to the necessary extent, and HWR Berlin ensures that the data is factually correct and, if necessary, up to date. The data processed in the above-mentioned manner will not be passed on to third parties or used outside HWR Berlin.

HWR Berlin acts in accordance with the principle of data security as defined in Article 32 GDPR. This means that the protection of stored personal data is guaranteed. This level of protection is based on the need for protection of this data, i.e. HWR Berlin undertakes to take technical and organisational measures which take into account the current state of the art, implementation costs, other circumstances and risk analysis.

If there is no longer any justification for the use of collected personal data or if the data subject revokes their consent to the use of the data, HWR Berlin undertakes to delete or block this data (Article 17 GDPR).

You are entitled to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you (Article 21 GDPR). After exercising your right of objection, HWR Berlin will no longer process your personal data for these purposes, unless it can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing of serves the assertion, exercise or defence of legal claims.

Insofar as HWR Berlin has been provided with personal data via the websites of the domain, you have the right, pursuant to Article 15 GDPR, to free information regarding the data about you we have stored. In addition, you may be entitled to rectification, restriction of processing, data portability or erasure of the above-mentioned data.
If you have any questions regarding the collection, processing or use of your personal data, information, rectification, blocking or erasure of data, as well as the revocation of any given consent or objection to any particular use of the data, please send an e-mail at bps-marketing(at)

According to Article 77 GDPR, you have the right to lodge a complaint with the competent data protection supervisory authority:

Berlin Commissioner for Data Protection and Freedom of Information
Friedrichstr. 219
10969 Berlin
Tel.: +49 (0)30 13889-0
Fax: +49 (0)30 2155050
E-Mail: mailbox(at)

In order to optimise the website and identify and track inadmissible attempts to access the above-mentioned website, HWR Berlin stores usage data referred to as "server logs". These are automatically generated by the server and store various information about the website you are visiting, the website used to access our website (in the case of search engines this also includes the terms entered), the date and time of the visit, the operating system you use and the browser type and browser version (Firefox, Internet Explorer, etc.) and features of the display used. We also store information about the amount of transferred data, the HTTP status code and IP address of the accessing computer.  These server log files are automatically deleted after seven days.

The content management system (CMS) used for the website and the Matomo web analysis service (previously PIWIK) use so-called cookies, which are small text files stored in special file directories on your computer. They serve to help make the website attractive, and make the use of certain functions easier. These cookies also enable an analysis of the website easier.

For this purpose, the usage information (including your shortened IP address) created by the cookie will be sent to a server and used for usage analysis purposes, which serves to optimise the website.

Several of the cookies used by the website will be deleted after the end of the browser session - in other words, after you close your browser (so-called session cookies). Other cookies will remain on your end device, and enable your browser to be recognised the next time you visit the website (persistent cookies). The duration of the storage can be seen in the overview in your web browser's cookie settings.

Personal data is not stored in the above-mentioned processes. The information created by the cookie about your use of this website will not be passed on to third parties.

If you do not agree to the storage and analysis of this data from your visit, you can object to the storage and usage subsequently at the click of a mouse.

In this case, a so-called opt-out cookie will be stored in your browser, with the result that Matomo will not collect any session data at all.

If you delete your cookies, the opt-out cookie will also be deleted. You would then have to reactivate it.

Please note the following: If you decide against the use of cookies, it is possible that you will not be able to use all functions of this website to their full extent.

In this case, you can decide whether a clear web analysis cookie can be stored in your browser, in order to enable the operator of the website to collect and analyse various statistical data.


If you would like to decide against this, click on the link right at the bottom of this website, in order to store the Matomo (Piwik) deactivation cookie in your browser.

Google AdWords is integrated into this website. Google AdWords is an internet advertisement service that enables advertisers to place adverts both in the Google search engine results, and in the Google advertising network. Google AdWords enables an advertiser to set pre-determined key words via which an advert in the Google search engine results will only be showed when the user (also referred to as "data subject") accesses a search result, relevant to a key word, with the search engine. In the Google advertising network, the advertisements are distributed on topically relevant sites by means of an automatic algorithm and in consideration of the pre-set key words. The company that operates the services of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is the advertisement of our website by inserting advertisements that are more interest-relevant onto the websites of third-party companies, and in the search engine results of the Google search engine.
If a user accesses our website via a Google advert, a so-called conversion cookie is placed on the IT system (e.g. computer or mobile phone) of the user by Google. An explanation of what cookies are has already been provided above. A conversion cookie ceases to be valid after thirty days, and does not enable the data subject to be identified. The conversion cookie is used, provided that the cookie has not yet expired, to determine whether certain subpages are accessed on our website. The conversion cookie enables us and Google to trace how the user who accesses our website via an AdWords advert on our website has circulated through our webpages.
The data and information gathered by the use of the conversion cookie will be used by Google to create visit statistics for our website. These visit statistics will, in turn, be used by us to determine the overall number of users who are directed to us via AdWords adverts, or in other words to ascertain the success or failure of the respective AdWords advert, and in order to optimise our AdWords adverts for the future.
Neither our organisation nor our advertising customers who use Google AdWords receive information from Google that can be used to identify the users.
Personal information, for example the websites visited by the user, will be stored via the conversion cookie. During each visit to our webpages, personal data, including the IP address of the internet connection used by the user, will therefore be sent to Google in the United States of America. This personal data will be stored by Google in the United States of America. Under no circumstances does Google pass this personal data collected via the technical process to third parties.
The user can prevent the placement of cookies by our website, as described above, at any time by setting the internet browser they use accordingly, and therefore permanently object to the placement of cookies. Such a setting on the browser used would also prevent Google from placing a conversion cookie on the IT system of the user. In addition, a cookie already placed by Google AdWords can be deleted at any time via the internet browser or other software programmes. The user also has the opportunity to object to interest-based advertisement by Google.
For this purpose, the user must go to from any of the browsers they use and carry out the desired settings there.
Further information and the applicable data privacy policy of Google can be accessed at

This website integrates components of YouTube. YouTube is an internet video portal that allows video publishers to upload video clips that other users can then view, rate and comment on free of charge. YouTube permits all kinds of videos to be published, meaning that entire films and television programmes are available, as well as music videos, trailers and videos created by users themselves can be accessed via the portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time a page on this site containing YouTube components (YouTube videos) is accessed, the user’s browser will automatically download the content from YouTube that is required by the YouTube components via the user’s connection. Further information about YouTube is available at As part of this technical process, YouTube and Google are made aware of exactly which of our websites the user is visiting.

If the user is also logged into YouTube at the time of visiting our site, then YouTube will detect exactly which of our sub-pages containing a YouTube video has been accessed by the user. This information is collected by YouTube and Google and linked to the user’s YouTube account.

YouTube and Google always receive information via these YouTube components that a user has visited our website if the user is also logged into YouTube at the same time; this happens regardless of whether the user has clicked on a YouTube video or not. If you prefer that such information is not sent, then this can be prevented by logging out of your YouTube account before visiting our site. The data privacy policy published by YouTube at provides information about the collection, processing and use of personal data by YouTube and Google.

Auf dieser Webseite sind Komponenten von Vimeo integriert. Vimeo ist ein Internet-Videoportal, dass Video-Publishern das kostenlose Einstellen von Videoclips und anderen Nutzern die ebenfalls kostenfreie Betrachtung, Bewertung und Kommentierung dieser ermöglicht.

Betreibergesellschaft von Vimeo ist  ist die Vimeo, LLC mit Hauptsitz in 555 West 18th Street, New York, New York 10011.

Durch jeden Aufruf einer der Einzelseiten dieser Webseite, auf welcher eine Vimeo-Komponente (Vimeo-Video) integriert wurde, wird der Browser auf dem informationstechnologischen System des Nutzers automatisch durch die jeweilige Vimeo-Komponente veranlasst, eine Darstellung der entsprechenden Vimeo-Komponente von Vimeo herunterzuladen.

Weitere Informationen zu Vimeo können unter abgerufen werden.

Im Rahmen dieses technischen Verfahrens erhalten Vimeo und Google Kenntnis darüber, welche konkrete Unterseite unserer Webseite durch den Nutzer besucht wird.

Sofern der Nutzer gleichzeitig bei seinem Vimeo-Account eingeloggt ist, erkennt Vimeo mit dem Aufruf einer Unterseite, die ein Vimeo-Video enthält, welche konkrete Unterseite unserer Webseite der Nutzer besucht. Diese Informationen werden durch Vimeo und Google gesammelt und dem jeweiligen Vimeo-Account des Nutzers zugeordnet.

Vimeo und Google erhalten über die Vimeo-Komponente immer dann eine Information darüber, dass der Nutzer unsere Webseite besucht hat, wenn der Nutzer zum Zeitpunkt des Aufrufs unserer Webseite gleichzeitig bei Vimeo eingeloggt ist; dies findet unabhängig davon statt, ob der Nutzer ein Vimeo-Video anklickt oder nicht. Ist eine derartige Übermittlung dieser Informationen an Vimeo und Google von dem Nutzer nicht gewollt, kann dieser die Übermittlung dadurch verhindern, dass er sich vor einem Aufruf unserer Webseite aus seinem Vimeo-Account ausloggt.

Die von Vimeo veröffentlichten Datenschutzbestimmungen, die unter abrufbar sind, geben Aufschluss über die Erhebung, Verarbeitung und Nutzung personenbezogener Daten durch Vimeo und Google.

Our website at provides a contact form that can be used to make electronic contact for ordering informational materials. If the user chooses to make use of the option, then the data entered into the form (e.g. salutation / title / first name / surname / email / Which brochures do you want to receive? / address if materials to be delivered by post / How did you find us? / / Other (which websites, exhibitions?) / Newsletter subscription) is sent to us and stored.
The following additional data is collected and stored from the point in time when the message is sent to us: the date and time of the request, your IP address, the browser type and version.
As part of the process of sending the message, consent to process your data is collected and a notice about to this privacy policy given. The personal data entered into the input form is processed solely for the purposes of making contact. Other personal data received during the contact procedure (e.g. date and time of the request) is processed solely for the purposes of preventing misuse of the contact form and ensuring the security of our technical information systems.
The legal basis for the processing of this data is the consent provided by the user under Article 6(1)(a) GDPR.

Our website at contains a contact form that can be used to sign up to one of our events. If the user chooses to make use of the option, then the data entered into the form (e.g. salutation / forename and surname / postal address / email / I’m interested in … / How did you hear about our event?) is sent to us and stored.
The following additional data is collected and stored from the point in time when the message is sent to us: the date and time of the request, your IP address, the browser type and version.
As part of the process of sending the message, consent to process your data is collected and a notice about to this privacy policy given. The personal data entered into the input form is processed solely for the purposes of making contact. Other personal data received during the contact procedure (e.g. date and time of the request) is processed solely for the purposes of preventing misuse of the contact form and ensuring the security of our technical information systems.
The legal basis for the processing of this data is the consent provided by the user under Article 6(1)(a) GDPR.

Alternatively, contact may be made via the published email addresses for the domain. In this case, the personal data sent in the email will be stored and processed. Personal data will not be provided to third parties. Data will be used solely for the purposes of processing the request and/or exchanging further messages with the sender.

The legal basis for the processing of data sent via email is Article 6(1)(f) GDPR.

The user has the right to withdraw their consent to processing of their personal data at any time. If a user makes contact with us via email, then they may withdraw consent for their personal data to be stored at any time. To exercise this right, please send an email to: bps-marketing(at) In such cases, no further messages will be exchanged.

You can subscribe to a free BPS newsletter on our website When subscribing to the newsletter, the data from the input form (name, e-mail address) will be sent to us and logged to allow us to process your subscription in accordance with the legal requirements.
Our subscription process uses a double-opt-in procedure. This means that after subscribing, you will receive an e-mail asking you to confirm your subscription. This confirmation ensures nobody can subscribe using an external e-mail addresses.

The following data is stored during the subscription process: Name, email address, confirmation time and IP address.
You can op out of receiving our newsletter at any time in the future. At the end of each newsletter, there is a link where you can unsubscribe at any time.

You can also unsubscribe from the newsletter at any time at ....
We do not disclose any data to third parties in connection with the data processing for the distribution of our newsletters. The data is exclusively for distributing the newsletter.
The legal basis for the processing of data after the user has subscribed to the newsletter is the consent of the user according to Article 6 (1) a GDPR.

No data is transferred to the operator of the external website when clicking on websites that are linked to the web pages of the domain This only takes place if content from external providers is directly integrated into the website, for example when using news feeds from social media services (social plugins). These are currently not included on the websites of the domain nicht eingebunden.

Changes to this privacy policy may become necessary due to the (technological) further development of our website. We therefore recommend that you read this Data Protection Policy from time to time.