Prof. Dr. Ralf Kreutzer
Prof. Kreutzer studied business management at the University of Mannheim. He wrote his doctoral thesis about “Global Marketing – Concept of International Marketing”. Parallel to writing the doctoral thesis he worked as an assistant to the Chair of Marketing and Management of Prof. Dr. H. Raffée, University of Mannheim, Germany, as well as a marketing and management consultant at the Institute of Marketing, University of Mannheim, Germany. In addition he worked as an Assistant Professor at the National Academy (Berufsakademie), Mannheim, Germany, and at the University of Applied Sciences for Print (Fachhochschule für Druck), Stuttgart, Germany. 1989 he joined Bertelsmann in Gütersloh, Germany, as Assistant to the Managing Director and later he became the International Director of the AZ Direct Marketing Group. In 1995 he became the Managing Director of Kunden Club GmbH of Volkswagen AG, Braunschweig, Germany. In 1999 he became Managing Director of Deutsche Post Direkt GmbH, Bonn, Germany, a subsidiary of Deutsche Post. Since 2005 he is Professor of Marketing at the Berlin School of Economics and Law, Berlin, Germany, and Management and Marketing Consultant, Bonn, Germany.