Prof. Dr. Mario Glowik

Professor*in der HWR Berlin

Mario Glowik is Professor of International Strategic Management at the Department of Business and Economics. He holds a Doctorate in Business Administration from the Freie Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria.

His academic experience includes teaching undergraduate and graduate courses in international strategic management, international business and international marketing. His research deals with issues related to internationalization and innovation processes with a particular focus on global industry networks and its relevant actors.

Before he was appointed a professor, he served more than eight years as a marketing and sales manager in the consumer electronics industry at several locations around the globe.

Mario Glowik teaches Bachelor, MBA and Master courses:

  • Strategic management
  • International management
  • Strategic management in China and Europe
  • International and Asian business

Smart partner selection contributes to a firm’s favorable positioning in global business networks. Analyzing societal and industry networks help to generate innovative technological, operational and managerial knowledge. The management’s implementation of sustainable international market entry strategies necessarily requires a profound understanding of relevant stakeholders of the firm’s environment.  

My research is focused on the understanding and interpretation of actor relationships (e.g. suppliers, competitors, customers, service providers and others) which form global industry network configurations. Areas of interest are/accumulated research expertise is available for the following industries:    

  • High-technology, telecommunication and consumer electronics
  • Solar photovoltaic and wind energy
  • Healthcare services, pharmaceutical and medical devices   
  • Social media
  • Automotive

Glowik, M. (2016). Market entry strategies. Internationalization theories, concepts and cases of Asian high-technology firms. (2nd edition). De Gruyter Oldenbourg, Berlin and Boston 

Glowik, M., and S. Smyczek. (ed.) (2015). Healthcare. Market dynamics, policies and strategies in Europe. De Gruyter Oldenbourg, Berlin and Boston 

Glowik, M and S.M. Bruhs. (2014). Business-to-business. A global network perspective. Routledge, Taylor and Francis Group, London and New York

Glowik, M. and S. M. Bruhs. (2013). B-2-B Netzwerke. In: Marketing in Forschung und Praxis. G. Hofbauer,  A. Pattloch and M. Stumpf. Uni-edition, pages 909-918,  Berlin

Glowik, M., and S. Smyczek. (2011). International marketing management. Oldenbourg Wissenschaftsverlag, Munich

Smyczek, S., and M. Glowik. (ed.) (2010). Consumer behaviour and marketing strategies of companies in European Markets, Katowice, The University of Economics Publisher

Glowik, M. (2009). Market Entry Strategies. Internationalization theories, network concepts and cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China. Oldenbourg Wissenschaftsverlag, Munich

Morace, C., A. Gourvés-Hayward, and M. Glowik. (2009). Doing business with Lithuania – towards a Franco-German community of practice. In: International marketing and business in the CEE Markets, Katowice, pages: 359-385

Glowik, M. (2008). Strategic management of Korean consumer electronics companies. A case study of Samsung. In: Perspectives on internationalization and international Management, Jorma Larimo (ed.), Vaasa, Finland, pages 384-408

Glowik, M. (2008). Internationalisierungstheorien am Fallbeispiel neuer Industriecluster in Polen. In: Internationales Marketing und Management, M. Glowik and S. Smyczek (ed.). Katowice, The University of Economics Publisher, pages 109-124

Morace, C., A. Gourvés-Havard, and M. Glowik. (2008). Intercultural competences for enhanced business relations with Lithuanian companies. In: Business strategies for economies in transition: Book of readings on CEE countries. R. Springer and  P. Chadraba (Eds.), Newcastle, Cambridge Scholars Publishing, pages 534-563

Glowik, M. (2006). Fallstudie: Produktionsverlagerungen in der Europäischen Fernsehgeräteindustrie. In: Ausländische Direktinvestitionen und regionale Industriecluster in Mittel- und Osteuropa, H. Zschiedrich (Ed.), Munich, pages 79-86

Glowik, M. (2004). Zur Rolle von Fertigungsstandorten der Fernsehgeräteindustrie in Mittelosteuropa am Beispiel Ungarn. In: Internationales Management in den Märkten Mittel- und Osteuropas, H. Zschiedrich, W. Schmeisser, T. R. Hummel (Eds.) Munich, pages 354-366

Glowik, M. (1999). Die Exportstrukturen von Unternehmen in der ehemaligen DDR und daraus resultierende Probleme beim Übergang in die Marktwirtschaft, P+H Wissenschaftlicher Verlag, Berlin