Prof. Dr. Michael Faustino Bauer

Professor at HWR Berlin

Since October 2012 professor at the Berlin School of Economics and Law
since 1998 self-employed management consultant and management trainer for management, controlling, managerial accounting and business management
2012 Director Business Development at complexium GmbH, Berlin: focus on social media monitoring and strategic consulting ( www.complexium.de )
2004 - 2011 Member of the Management Board at NetSkill AG (Cologne, Frankfurt and Berlin), Director Business Development and Sales ( www.netskill.de )
2002 Strategic projects at Dr. Ing. h.c. F. Porsche AG, Zuffenhausen, Germany
2001 Obtained doctorate, topic: „Controllership in Germany: context, current implementations and measurable success in supporting top management “; empirical study with over 600 participants from 374 firms, application of advanced multivariate procedures and adapted causal-analytical methods from marketing
1998 - 2001 Research assistant for the chair of controlling and telecommunication (Prof. Dr. Dr. h.c. Juergen Weber) at WHU – Otto Beisheim School of Management, Vallendar (today: Institute of Management Accounting and Control IMC); product management of booklet series „Advanced Controlling“ (now published by Wiley-VCH)
1996 - 1998 Management consultant, project manager and management trainer at CTcon GmbH: management accounting systems, studies for the European Commission with reference to the postal sector
1990 - 1996 Studies of Business Engineering at the University of Karlsruhe, today: Karlsruhe Institute of Technology (KIT)

As a business engineer Michael was kind of undecided which field of business or engineering to join. Yet unaware of the potential of Controlling (managerial accounting) he joined of the leading German consulting companies for Controlling in 1996 to experience a steep learning curve an contribute to CTcon´s rapid and international growth. Scientific research lead to a doctoral degree in 2001 based on the first empirical justification of controllers´ contribution to company success. Strategic projects at Porsche kept him fascinated – and the cars still do so – until in 2002 he joined an internet company to develop and manage growth in the B2B marketing market. As a member of the management board he was responsible for business development, key account management, controlling and the development and growth of the Berlin office of NetSkill with 13 employees. 2012 the rapidly growing market of Social Media Monitoring led him to direct business development at complexium in Berlin until he started as a professor for Controlling / Managerial Accounting in October that same year. Controlling and its potential and changes with respect to internet-based technologies still are his favourite field of research and teaching.